August 3, 2026
The Feature Isn't the Strategy
A growing roadmap can look like progress while quietly pulling attention away from what the business actually needs.
Insights
Ideas worth thinking through.
Thoughts on digital experience, product, brand, and the decisions that shape how businesses move forward.
Featured Insight
August 21, 2026
You Don't Need to Know the Answer Yet
Knowing something needs to change is often enough to start. You don't have to know exactly what the solution looks like.
Explore
More to consider.
July 10, 2026
Not Every Problem Needs a New Product
Before building something new, make sure the problem actually requires something new.
June 30, 2026
If Everyone Is Your Customer, Nobody Is
Trying to appeal to everyone can make a business harder to understand, harder to remember, and harder to choose.
June 18, 2026
A Brand Is More Than How It Looks
Visual identity can shape how a business is perceived, but positioning and messaging determine whether people understand why it matters.
March 9, 2026
When Your Website Feels Harder Than It Should
Most frustrating websites aren't broken. They're just asking people to work harder than necessary.
January 5, 2026
Strategy Should Make Decisions Easier
A useful strategy doesn't just describe where a business wants to go. It helps make the decisions that determine how it gets there.
April 10, 2025
Your Website Isn't Just a Website
A website can look polished and still make it harder for people to understand, trust, or choose your business.
Topics
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Ideas and observations across the areas Plexel works in.
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